Logo and identity for Cinecrane, an Athens-based film and video production company. They also rent filming equipment and services. Since their name is based on the camera cranes used in action sequences (they began in the '90s and initially they made a name for themselves because they were the only ones equipped with this kind of machines), it was logical for the logo to be based on that as well.
The initial idea was to use the typography in a way that reminds how those cranes look and operate. That quickly evolved into using the elongated E (and other letters) in creative ways, depending on the application, as well as into the slogan "We are Cinecrane".
Logo (primary & secondary) - Color Versions
Logo (primary & secondary) - Grayscale Versions
Logo (primary & secondary) - Monochrome Versions
Big and medium screens