Identity and packaging for a company that creates custom-styled socks and delivers them to your door (the project that was never finished as the client decided not to go into production due to economic difficulties).
The idea was to emulate the style of old Jazz albums from the '50s and '60s by using similar colors, typography and imagery, but with a twist. So we used a very compressed Helvetica variant (Helvetica LT Std Ultra Compressed) which we combined with the images we created in Photoshop.
