Idea, concept development and art direction/creation of visuals for Parex Shoes, for their 2015 Spring/Summer collection.
Process and Result
The basic idea was to create miniature worlds made of paper around the shoes, in which the action would take place. The process was quite time consuming, as the fabrication of all the paper props lasted three weeks. Then it was just a matter of doing the photo-shoot and post production and digitally adding color to some of the paper elements in each picture.